Behind the Brand

Ahmedabad, India

ITC Narmada, a Luxury Collection Hotel, Ahmedabad

The Luxury Collection · Marriott International

Who runs this hotel?

Three different companies can sit behind one hotel. How this works

OperatorThe company responsible for the hotel's day-to-day operations — hiring and training staff, service, food and beverage, housekeeping and revenue management. It can be different from both the owner and the brand.
ITC Hotels

Not the brand company — The Luxury Collection supplies the name; ITC Hotels runs the hotel.

BrandThe name on the door. The brand company sets standards and supplies the reservation system and loyalty programme — but it does not always run the hotel itself.
The Luxury Collection · Marriott International
High confidenceLast checked 2026-08-13· Operator officialView evidence
  • OperatorOperator official

    ITC Hotels official investor materials and property factsheets identify the ITC Luxury Collection properties as operated by ITC Hotels Limited under Marriott license.

    itchotels.comretrieved 2026-08-13

More hotels operated by ITC Hotels

Same brand. Different people running it.

The Luxury Collection hotels side by side — the operator column is where they differ.

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