W New York - Union Square
W Hotels · Marriott International
Who runs this hotel?
Three different companies can sit behind one hotel. How this works
- OperatorThe company responsible for the hotel's day-to-day operations — hiring and training staff, service, food and beverage, housekeeping and revenue management. It can be different from both the owner and the brand.
- Marriott International →
- BrandThe name on the door. The brand company sets standards and supplies the reservation system and loyalty programme — but it does not always run the hotel itself.
- W Hotels → · Marriott International
- OwnerThe company that owns the building as a real-estate asset. Owners are often property developers, REITs or investment funds, and they may have no role in daily operations.
- Marriott International →
- Management model
- Managed by Marriott International
✓ VerifiedLast checked 2026-08-13· Regulatory / SEC / IRView evidence
OperatorRegulatory / SEC / IR
Marriott International is explicitly identified for this property in the cited Tier 1 source.
marriott.gcs-web.com ↗retrieved 2026-08-13
Owner
Cited as the source for the owner of this hotel: Marriott International.
marriott.gcs-web.com ↗retrieved 2026-08-09
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Operated by Marriott International✓ Verified
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View hotel →Gritti Palace, a Luxury Collection Hotel, Venice
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View hotel →Pine Cliffs Hotel, a Luxury Collection Resort, Algarve
The Luxury Collection · Albufeira, Portugal
Operated by Marriott International✓ Verified
View hotel →Same brand. Different people running it.
W Hotels hotels side by side — the operator column is where they differ.
| Hotel | City | Operated by |
|---|---|---|
| W New York - Union Squarethis hotel | New York | Marriott International |
| W Amsterdam | Amsterdam | Corendon Hotels & Resorts |
| W Hong Kong | Hong Kong | Marriott International |
| W Shanghai - The Bund | Shanghai | Marriott InternationalLikely operator |
| W Osaka | Osaka | Marriott International |
| W Taipei | Taipei | Marriott International |
| W Budapest | Budapest | Marriott International |